Mcdonald's Case Study Essay

McDonald's is one of the world's leading food service retailers with more than 33,000 local restaurants serving more than 63 million people in 118 countries every day. Over 80% of McDonald's restaurants all over the world are independently owned and operated. McDonald's is classified as a fast food restaurant, mainly offering hamburgers, french fries, and beverages, with emphasis on the quality, speed and accuracy of products and services.

McDonald's combines a cost leadership strategy with an excellent management strategy. The company creates value based on price and combines customer service. With a cost leadership strategy, McDonald's can maintain low manufacturing costs and customer prices while at the same time contributing to maximizing outstanding operability.

Here, the students had not hired new applicants before, and because they had no experience of customer service, they felt a little contradictory, but one of the main concerns of McDonald's is the employment and quality of employees It is the provision of high customer service.

On the other hand, McDonald's great advantage and appeal to young people lies in the company's propaganda. As students found on the McDonald's website, over 50% of the owner-managers began behind the counter as 75% of the restaurant's managers did. For young teenagers McDonald's is a wonderful opportunity as the Human Resources department works hard to enhance the company's competitiveness and provide additional benefits to satisfy its employees. Wages, management training, investment opportunities, and medical and educational benefits. However, these benefits are based on employment contracts between individual franchisees and employees.

Because of all these benefits, employees can pass without training in the past without past experience, so it is not necessary for employees to have special qualifications, so high turnover rates are for McDonald's It does not matter. For this reason, McDonald's does not employ employees in advance like other talented companies.

Since most employees are working on it to maintain competitive advantage, students suggested extending the recruitment process to high school.

In the case of the famous McDonald's Liebeck vs. McDonald, the company's policy is to keep the coffee at 190 degrees Fahrenheit and cause a third burn in 2-7 seconds. McDonald's believes that doing this to keep the coffee warm while driving for a long time, but their own market research is contradicting this idea. The world is a dangerous place and people who deliberately or negligently harm the people are responsible for the consequences of their actions. How do tort laws create changes? According to our tour guide, people usually consider litigation based on their opinion, but this view does not recognize the widest result of tort law law:

Liebeck vs. McDonald's, also known as "McDonald's Coffee Case", was a famous product liability lawsuit that highlighted the debate on infringement reform in the United States after the jury awarded Stella Liebeck (79) $ 2.9 million. is there. A woman from Albuquerque, New Mexico, burned the company in 1992 and sued McDonald's with a third burn of hot coffee. The judge reduced the total prize to 640,000 dollars and the parties decided a secret amount before deciding to appeal. Litigation entered the public's understanding as an example of a tedious lawsuit, and ABC News called the case as a "typical representative of excessive litigation" (trial attorneys such as the American Trial Lawyers Association and other infringement reformists, We insist on the following). Baker's degree of injury is reasonable. In addition, McDonald's did not provide adequate warning.