McCausland Unit 2 Essay BBA 4951.docx - Running head...

Mission and Vision Statement Tasks and Observation Statements Fortune 500 companies I chose to compare and contrast are technology giants, Apple and Microsoft. Even though they sell the same kind of products, their visas and mission statements are very different from each other. I will explain the two basic vision and basic value of the mission statement. I also compare and contrast the description of mission and vision of each organization from the viewpoint of composition and importance. I will explain why I believe that organizations with comprehensive mission statements tend to work well and how mission and vision descriptions can help select industry-specific strategies. Finally, I will explain why the mission statement should not include amounts, numbers, proportions, ratios, goals, or goals. Apple's mission is: "The world's best personal computer, Apple Design Mac, and OS X, iLife, iWork, and professional software.Apple leads the digital music revolution through iPod and iTunes online store iPhone Define the future of mobile media and computing devices via the iPad and iPad (Rowland, 2017.) The value of Apple's mission statement is that it is very clear about the company's role, Highlight the products and use them to show their way to the future

By applying for a BBA award, grant or award, my details will be shared with the BBA award team and I understand that information and details regarding my application will be electronically stored in the agenda and minutes of the association . I understand that my name and duty details will be posted on the BBA website, the BBA newsletter, or the BBA conference brochure if I receive payment or subsidy successfully.

Raja Suzana Raja Kasim has a doctorate in management / knowledge management from Putra University in Malaysia, a master's degree in information management in UiTM in Malaysia, and a BBA in National University of Malaysia. She served as Ph.D. and Master in Office Systems Management, Director of Research, Commercialization and Development at the School of Management Sciences in Malaysia, and Deputy Dean (Student Affairs and Alumni). Her field of research includes business and management, leadership, IT behavior, organizational behavior, practice of knowledge management, problems and challenges, strategy and change management. Sharrifah Ali is a senior lecturer at the Office of Management and Technology of the University of Teknologi MARA. She has a masters degree in vocational education and currently has a doctorate degree at the Management Technology Bureau.

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