Mass Comm Chapter 13-Theories & Effects

By transferring individuals to shared television, understanding of things is born. Example: Jamie and Sarah are very different. Jamie is from Bronx and half Sarah. Sarah lived in the countryside of England through her life until she recently moved to America. But since they are all heavy television viewers, they all think that crime resembles other "facts"

Examples of things you can not see with your own eyes = Japanese tsunami, editing techniques of Olympia = slow motion, fade in, zoom in, play / rewind. We can learn from that and change the way we see the world. Horses' picture does not know how to run a horse.

From past to this day, mass media has always been a powerful tool with great influence among people of all countries. Nobody can argue that the influence of mass media on people is zero. In the 18th century, the first theory of mass media theory was introduced. Theory is about how media can directly affect people's perception and behavior. Many theories have been introduced for many years. Mass media theory is often used in propaganda era, but one of the most successful advertisements is that they used media to influence public opinion. Nazi's propaganda comes from various forms of media such as radio, movies, speech, vision, events, brochures. In addition, many famous mass media theories such as magic bomb theory, Freudianism, behaviorism are introduced.

The historical development of propaganda and the developing media and spectators are the subject of chapters 2 and 3. Chapter 4 reviews the theory and research on persuasion and propaganda. Chapter 5 considers the use of propaganda in psychological warfare and the fear of propaganda appearing in popular society. In the remainder of this document, the modern propaganda analysis method (Chapter 6), the four case studies (Chapter 7), and the process model explaining how modern social propaganda work (Chapter 8 ).