Maslow’s Hierarchy of Needs

1 Motivation 1 Maslow's Needs Hierarchy Maslow's needs hierarchy is used to analyze consumers' motivation and consumer motivation consists of five five phases. From the lowest level to the highest level are physical, safety, attribution, self-request, self-actualization. (Solomon and Barmossy et al., 2006) Two thirds of visitors to Bicester village are said to be Chinese. The increase in Chinese consumers prefers to choose Bister village as the destination of travel and purchase. (... ... ... ... ...) It is no doubt that shoppers in China have become strong purchasing power at Bistar Village. They are already satisfied with the biological needs. Potential unconscious motivation drive

Humanitarian psychologist Abraham Maslow is the founder of Maslow 's needs hierarchy. This theory is based on the belief that people have to meet basic needs to survive in the world. This world includes the need to meet physical and psychological needs. - In our daily life, we need motivation to improve performance in the workplace and school. Motivation is an essential force that depends on the need to drive people to achieve. In other words, motivation is the result of expectation for the future, satisfaction is the result of past events (Carr, 2005). We need to reward ourselves when we do it correctly or achieve the goal.

Request level of Maslow: Human behavior is goal oriented. Motivation leads to goal-oriented behavior. Through incentives, requirements can be handled and processed in a targeted way. According to Maslow's hierarchy, requirements can be divided into five types / levels, from low to high. Individuals need to meet lower order demand before approaching higher levels. The satisfied needs are no longer motivated. Making people motivate depends on knowing the level of the ranked person. McGregor's theory X and theory Y: (a). Theory X assumes that workers do not have ambition; they do not like jobs, avoid responsibility and require in-depth supervision. People do not want to work and try to avoid it. Therefore, administrators need to make people able to do their work and threaten it. People tend to receive instructions and resist changes. People are not cleverly cheated

The Influence of Motivation on the Performance of Employees: Case Study of Karmasangsthan Bank Limited in Bangladesh