Marketing Unit

Throughout the marketing unit, I will try to develop my own marketing strategy and technology for Tommy Hilfiger. The store I evaluate is the Blue Water store. I will try to determine the way and strategy the company uses when trying to increase the sales promotion and sales of Tommy Denim jeans and apparel, and I will try to develop my own better strategy. Marketing is important to the success of any business. Its main goal is to enable companies to meet the needs of their customers and potential customers, with or without profit, but I would like to increase sales over the long term.

Apple has an independent marketing department led by marketing executive. The marketing department performs all marketing plans in the most efficient way. The marketing approach that Apple is adopting is called "Golden Circle" rather than paying more attention to "what to do" audience, and starts spreading the message with "Why" component. Their message begins with "Why question" to the audience, then "How do you do it" (by making products with user-friendly and sophisticated design) and "Start with what?" I will. "End information (development of excellent computer)

The strategic department will develop a marketing task for the Kiwibank marketing unit to undertake in the next three years. The cost of these tasks is also budgeted. Currently, the marketing department needs to assign tasks to each member in order to implement, evaluate and manage tasks. Table 14 on the next page shows the 2005 marketing calendar. The calendar displays the tasks that you need to perform every week during that year. The marketing department needs to stick to this time plan, and the responsibility of the marketing manager is all to be done according to this plan. The manager can change the calendar yearly, but you must keep the goal of setting the number of tasks per year. The calendar provided is in 2005, but it will be very similar in the next two years.

Marketing audit is regarded as an important problem solving tool in marketing management and "Comprehensive, systematic, independent and regular inspection of marketing environment, purpose, strategy and company or business unit activities to identify problem areas and opportunities It is defined as. And please suggest an action plan to improve the company's marketing performance (Kotler et al., 1977; Brownlie, 1993) Market check will tell you what the market strategy is. Market audits, including profit, productivity and cost effectiveness, include various features such as price, advertisement, product sales salesperson and customer service. That