Marketing Strategies to Different Cultures

2 Typology of marketing dilemma Trompenaar (2004) identified seven aspects of culture. The seven dimensions are as follows. Universalism - specificism of individualism - identity of communism - neutrality of trend - achievement of emotions - attribution of order - synchronization - internal - external control Source: Trompenaars F. Wooliams P (2004). Intercultural Marketing Wiley, Capstone Publishing. Examples of cultural groups found in Asian culture are: Trompenars Cultural Group Asian Cultural Relations Japan China Indonesia Hong Kong Individualist Communist x x x x Specific Distribution x x x Universal Special x x x Neut

Because ICOgraphy aims to achieve the greatest potential on a global scale through effective marketing strategies for various cultures and to succeed in promoting early coin products including translation services and existing encryption currencies , Solving geographical barriers. , Content marketing, various marketing strategies, these services will help to improve the benefits of expansion and unlocking around the world

Then, the project defined marketing and explored the globalization of marketing in this era. Multinational companies standardize or adjust marketing strategies in various cultural contexts. This project underscores and highlights the views of standards and supporters of adaptation schools. For example, enough articles are used as proof of articles, journals, books that the author wrote about the importance of culture for multinational companies and that it leads to multinational companies' failure in the international community. Market performance such as Wal-Mart loses market share and was forced to leave the markets of Germany, Korea and Japan mainly due to cultural differences. Frito-Lay American multinational companies adopt Chinese philosophy "Yin and Yang" to adapt to Chinese culture

In the era of globalization, people were aware of effective marketing strategies that considered local culture and values. As a multinational corporation, McDonald's and KFC entered the Chinese market with different cultures and values, and gained great success. The best way is to take measures against all cultural strategies and localization of advertisements. (ÉTMå, 2007) Chinese play an important role in meals, and meals are an integral part of Chinese culture. The development of Western food culture is not enough, but it still reflects the typical characteristics of that culture. Therefore, we can compare Chinese and Western food culture. In eating habits, the traditional Chinese eating habits are the main vegetables. The staple food is food, vegetable dietary supplement, a small amount of meat. On the other hand, most ancient Chinese believe in Buddhism and eat vegetarian dishes.