Marketing Strategies for Emirates Airlines and British Airways

The report's target report focuses on the various strategies adopted by the two airlines. Emirates Aviation and British Airways offer services on all the markets it manages and seek opportunities for growth on a global scale. o Intercept various strategies adopted by airlines in marketing in various countries o Different regions and cultural factors o SWOT analysis of each airline o Five main units representing each airline in Porter Emirates Aviation is a subsidiary of the Emirates Group, an airline company in the United Arab Emirates, Dubai and is owned by the government of Dubai Investment Corporation.

Emirates is one of the world's six largest airlines and has a five star rating of Skytrax, Singapore Airlines, Eithad Airlines, Emirates Airlines, Qantas Airways, British Airways, and Cathay Pacific. Emirates operates more than 700 flights a week to over 100 destinations in 60 countries, flies from Dubai to 6 continents, and offers international service standards. In 2009, Emirates occupied about 40% of all flights inside and outside Dubai International Airport, but I would like to expand this market share to 70% by 2010 without affecting quality and reputation It is.

When Air Arabia was established several years ago, the main competitors in the area's airline industry were Emirates Airlines, Etihad Airways, Gulf Air. Since its inception, Emirates Airlines has the largest market share and is known for its high quality service. Gulf Air is another competitor, but it is not an official airline in the United Arab Emirates, so it has not caused too many threats, Etihad Airways has just started operation. There are two ignored market segments in the market. One for low-cost airlines and the other for niche markets. Arab Air decided to target the former and proposed a strategy of "pay less".