Marketing Stacy's Pita Chips

For Stacy, Pita Chip by Stacy Marketing and Stacy is not marketing only for sales or advertising products or services. Often marketing is associated with identifying the needs of a particular customer and the target market needs of the customer and trying to better satisfy those customers over the competition. This involves conducting market research on customers, analyzing customer needs, and then making strategic decisions on product design, pricing, promotion and distribution or location (Bethel, 2007 ).

I will take up the food industry as an example. In the process of developing the next 'big' food, it may even be a homemade granola bar or pita, and you may be interested in the products that are already on the market and the expectations that people expect from your concept You need to determine the gap. For example, please go to Stacy's Pita Chips, founded by Stacy Madison, who runs a small restaurant named Stacy Delights. Stacy is focusing on sandwiches made with pitapans rather than traditional toast and sub-rolls at many sandwich shops. Originally considered as a good gesture by Stacy for her customers, it became a bigger deal than she imagined.

Tip She makes fresh pita, then cut it like a tortilla and bake it in the oven. The reason for separating her chips from many other popular chips seen at the grocery store at the time is that her chips were baked instead of fried. As the more healthy snack choices grew, the idea of ​​using baking chips in the market, Stacy continued to evolve her vision further. Because of Stacy's micro analytical strategy, it is possible to use "small data" as it allows her to target specific needs (healthy-focused snacks), then narrowly define problems and determine specific queries The main example. Production is ongoing unless the need to judge the necessity of this inquiry and completion is not compromised. According to the statistics of 2016, Stacy's Pita Chips is the eighth biscuit brand that is on sale.

But she has no partnership problem. In fact, she recently worked with Stacy's Pita Chips on a project organizing an international women's day parade held in San Francisco on March 8, 2017. Congdon cooperated with the company to develop a limited edition Pita Bag. Female sponsored fundraising activities. "Working with this big advertising agency working with them is a fun way for me," she said. When it comes to maintaining a certain balance between taking a political position and continuing doing what he likes, Condon sees that some people follow their work for transparency believe. "I have a lot of fans, they encourage or support the work I am doing and the fund-raising activities that I am doing.