Marketing Social Marketing In The Social Change Marketplace - Article Review

Social marketing in social change market Marketing social policy Marketing in Alan R. Andrea Sen magazine; Spring 2002 paper review According to authors, social marketing can be defined as a process involving the design, implementation and management of social change programs. Improve the acceptability of social concepts of one or more target adopter groups and achieve desired behavioral changes. Even if the idea of ​​being listed is accepted, social marketing will not succeed until it can trigger personal behavior.

Making consumers top of the market: Unlike commercial marketing where consumers are at the center of their activities, social marketing people often decide to adopt a top-down approach to social marketing. So consumers often refuse to change their behavior. In order for consumers to first implement social marketing, further research on purchasing behavior and consumer behavior of social marketing products is needed to determine uncertain future profits, and social marketing products are consumed by consumers To make it more receptive. When a social marketer gets feedback from viewers, changes in specific action goals change over time. In order to reduce infant mortality in developing countries, WHO has launched a program to reduce the number of children who died of preventable diseases. Dehydration of diarrhea is the leading cause of infant death in many countries. We launched a social marketing program to alleviate dehydration symptoms of diarrhea

With the introduction of social media, the entire marketing environment has changed. Until the introduction, the marketing method is very different. Social media makes life easier for marketers, making it more cost-effective. It is a powerful tool for sharing content about your brand at the moment you want. In just a few milliseconds you can reach thousands of millions of miles away. Each company's goal is to expand the scope of the website. In the past, search engines (such as Google and Bing) were used to promote traffic to the site, but social media is currently at the top of the site introduction list. Most people can search for items on Facebook or Instagram before accessing that site. The social network itself has become a search engine. For example, Facebook's graphical search and Twitter are real-time search engines. SEO still exists, but now it is more social

Social media marketing is a new platform for social media networks. There are many people who spend time on the interface of social media. This is a great opportunity for companies to promote their products and services on social media networks. Therefore, they promote promotion on social media as marketing and advertisement. But gradually, people stop their addition to their social interface. As a result, it lost a huge amount of money from the commercial organization. Social media marketing has developed a platform that influences people's social promotion on social platforms. We will benefit people by changing traditional marketing and advertising systems.