Marketing Recommendations for Red Bull

Introduction Red Bull is an energy drink that is manufactured, sold and sold by Austrian Red Bull GmbH. Established in Austria in 1987, entered the world market in 1996. According to Symphony IRI, Red Bull is the world's most popular energy drink, and in 2012 about 2 billion cans are sold. The company accounts for 50% and 46% of Canada and the US energy and beverage industry, respectively. This brand is also being sold in Europe and Asia, Recently established a distribution station in South Africa and opened up the African market.

Below is the context analysis and recommendations for the Red Bull marketing program. Describe marketing plans such as business mission statement, situation analysis, SWOT analysis, target and target market. In the next chapter we will discuss positioning. This describes the processes that affect the overall perception of the brand, product line, or the whole organization. In addition, this article is about four P, goods, price, place, promotion. The last chapter is a small conclusion about Red Bull 's proposal.

Red Bull thinks that there is a very unique marketing strategy that is optimal for the products to be sold. That is to say, I know who will happen in the future. My advice is that we are beginning to develop other products to protect the company from the loss of strong market share by Red Bull.

Red Bull may face future threats. Generation Y, their target market will gradually become older in the near future. This raises several related questions. When Company Y grew into the Red Bull target market, are they still buying Red Bull? Can Red Bull develop a marketing strategy that can convince the next generation? Or will they find something else? Another threat is that while Red Bull concentrates all time and energy on one product, there are many products in major competitors (such as Coca-Cola). This strategy currently accounts for the majority of the success of Red Bull, but in the future the Red Bull market