Marketing Plan for The International Retreat Professionals

Marketing plan 1 The pattern of entry into foreign markets can distinguish the degree of risk they present, the management and commitment of necessary resources, and the ROI they promise (McDonald, Burton, Dowling, 2002 ). There are two major entry modes: stock model and non-equity model. Non-equity models include export contracts and contractual agreements. Categories of equity models include joint ventures and wholly-owned subsidiaries (Peng, 2008). My company, International Retreat Professionals (IRP) is an event planning company for companies outside the US.

Christian focuses on digital marketing and public relations. He has worked with a variety of international brands by planning and implementing strategically successful marketing campaigns. Christian is an experienced public relations expert who provides social media, advertising, and media relations for superstar musicians and his brand. Prior to joining Viberate in charge of project publicity, Tanja served as a television reporter, program organizer, creative consultant and editor-in-chief of Slovenia 's national television station RTV Slovenia for 14 years. She has extensive knowledge on content creation and marketing and has a social services degree at the University of Ljubljana.

International marketing requires a long-term marketing plan. The social, economic and political factors have changed the marketing situation of each country. This emphasizes the necessity of a mid- and long-term plan for international marketing. Through this long-term plan, we can create a comprehensive dynamic marketing plan. In every respect, no country in the world can achieve self-sufficiency. Due to geographical conditions and other factors, we can not meet all requirements in any country. Each country has international interdependence of imports. This sense of interdependence creates favorable conditions for the development of international marketing. International interdependence and the increase in world population are two fundamental factors that indicate the need for large-scale international marketing.