Marketing Plan for Blue Ocean Travels

Executive Summary Blue Ocean Travels (Pvt) Ltd was established to provide customers with flight reservations and all levels of accommodation, travel insurance and other travel related service providers. The company's target customers are high-income people and middle-income earners. These include attorneys, bankers, officers, doctors and so on. The main buyers are located in urban areas of Sri Lanka. Customers are usually loyal repeat customers. In addition to all these constantly changing customer needs, more niche markets are evolving to promote the development of differentiated products.

Between each core segment, adjacent area, distant market area, I have added a blue triangle to represent the new "Blue Ocean" market that may be developed by your organization and others. The term Blue Ocean comes from the book of Blue Ocean Strategy. This book explains how organizations can create new markets by combining the concepts of adjacent markets. The vertical axis represents time, as others have observed, it is not necessarily a major consideration in many classic strategic tools. However, as the speed of change seen in many industries today rises, I think that time is an important factor that needs to go ahead.

The Blue Ocean strategy is another way to approach strategy, not to compete with the existing market (Red Sea). First, competition is also an important issue in almost all external environmental strategy analyzes, and in many mature markets, growth only slows as more donation increases. So, how do you create a new market? The first thing you have to do seems to be almost obsessed with the curse of brand and positioning fundraising activities. The core of the Blue Ocean strategy is that we need to make the competition irrelevant. To achieve this, it is necessary to create a dramatic improvement in value for consumers / donors while reducing costs.

Block chains can be thought of as a database of "blue sea". Flee from the "blood of blood" of the shark competing in the existing market, and instead select the blue ocean in an indispensable market space. An example of the famous blue ocean is the Wii for video game machines (eclectic original performance, with new interactive mode), or the yellow tail of wine (ignoring the exaggerated specifications of wine enthusiasts. According to the traditional database standards, traditional block chains like Bitcoin are not very good, such as low throughput, low capacity, long latency, poor query support etc. But in the blue sea The idea is that it is not a problem as it introduces three new features in the block chain: distributed / shared control, immutable / audit trail, and local asset / exchange.The people inspired by bit coins are traditional We are pleased to ignore the database-centric disadvantages.These new advantages lie in the whole industry and society as a whole This is because there is a potential impact in a new way Geez.