Marketing Orientation

Companies tend to develop new products based on marketing-oriented approaches or product-oriented approaches

A marketing-oriented approach means that a company meets customer needs. Decisions are based on information about customer needs and needs, not information the business considers appropriate for customers. The most successful companies adopt a market-oriented approach

A product-oriented approach means that an enterprise develops products based on products that are good at manufacturing or manufacturing, not products that the customer desires. This approach is often criticized, especially in established markets, as this approach often leads to failed products.

As customers deepen their knowledge and require more diversity and quality, most markets are moving toward more market-oriented reasons. In order to compete, companies need to deal more sensitively to customer needs. Otherwise, sales to competitors will decrease.

On the other hand, some products, especially products with very high technical content, are thought to generate demand or demand among customers. Mobile phones have changed from niche commercial accessories to basic consumer products using a variety of applications.

Innovation creates demand, but customers can not speculate again how new technologies are developed

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In general, the expression "marketing positioning" is a marketing term, and the definition of market orientation is usually economic term. Marketing orientation means that the company will first operate in the market or customer. Market-oriented marketing, more generally, it represents a free enterprise economy that companies and consumers can freely buy and sell. If a company has a marketing direction, it meets the target customer's needs or key business motivation. This includes dealing with consumer needs by developing new products, improving existing products, or improving services. Especially companies with strong marketing can even find consumer demand before the general market recognizes it. These companies are usually the most advanced innovators trying to offer customers what they want earlier than their competitors.

To better understand the direction of marketing, you can compare with product targets. Marketing-oriented companies are often referred to as customer centers, but product oriented companies are known to be product centric. One difference is that marketing-oriented companies conduct marketing surveys and respond to customers' concerns. Product oriented companies typically focus on product research, development, and improvement, and then push results to consumers. The expression "market orientation" is used as an adjective to describe a marketing-oriented company in marketing dialogue. Market orientation describes the details of how the company operates. The market itself defines the company itself. If the company is market oriented, its board of directors and executives think that the best way to succeed is to prioritize products that exceed the market.

As mentioned earlier, the most important market-oriented business is customer. As with production companies, one of the main goals of marketing-oriented or customer-oriented companies is long-term profitability. However, we recognize that organizations that follow a marketing-oriented model offer superior customer value through product innovation, and that products and services tailored to customer needs directly correlate with generating revenue It is. Over time, the history of marketing has changed significantly, especially in the integration of technology and big data. The origin of marketing is much easier than modern marketing, mainly concerning administrative relationships and personal sales.