Marketing Management

INTRODUCTION The development of Internet technologies has tremendous potential for reducing product costs, providing services, expanding the boundaries of the environment, and linking buyers and sellers. The Internet allows SMEs to acquire and maintain access markets and help them compete with the vast industry. The information and communication technology revolution, globalization changed in the world economy from the foundation of production to the economy of knowledge. The Internet also changes the manner of business, it will be important to realize transactions with consumers.

The present era is marketing era. Marketing management takes over all other functions of business management. Product design of early exclusive production function is currently the main function of marketing management. In-house marketing also limits personnel management. Even strategic management means marketing management. Marketing now dominates the business and the word "marketing" now defines our way of life. Therefore, marketing is no longer a field of marketers, but a joint venture between marketers and customers.

Marketing management function Suppose you are a targeting or other brand marketing manager. How do you apply the four functions of the marketing management process to your own role? In your answer, we decide when the marketing manager knows the function and other functions. You need to use this text and at least one additional academic information. If you choose a goal, you can use video 1: marketing success as a source of information. Discuss this discussion from the role of the marketing manager. Display some peer posts. Please answer at least two people and suggest ways to expand your thoughts. Please ask a question that may reevaluate the interpretation of the four management functions, please challenge a group. Give an example to support peer interpreters

Marketing management is a business field with emphasis on practical application of marketing methods and management of enterprise marketing resources and activities. The marketing manager is usually responsible for the level, timing and configuration of customer needs and accepts the definition of the term. In part, the role of the marketing manager may vary widely depending on the size of the business, the culture of the company, and the industry situation. For example, in a large consumer goods company, the marketing manager can act as general manager of his designated product.