Marketing Journals

Everyone in the Apple product will see a simple signature of the Apple logo of millions of dollars each day. Even though it's an MP3 player, a more specific ipod, or even a Mac book, I am currently using it for this magazine, or even an iphone not even in the official Singapore market, but some are still illegal or other It is from the country of. Apple puts himself in pop culture from the tendency of follow-up like how to create an iPod and podcast. Apple has succeeded in promoting MP3 players, becoming a world-renowned best-selling product, or at least the most classic and simple MP3 player.

The main material of this paper comes from the academic journals "International Medical Marketing Magazine" and "Medical Marketing Magazine". These are one of the major journals in the medical industry marketing field and therefore provide readers with insight into this market. In addition, selected articles are published in the past 10 years as an explanation of the latest trends and research in the industry. As research and development expenses soar and small and medium enterprises are sluggish, companies need to introduce new products to the market. One way is to take advantage of the solid position and reputation in the market and focus on the brand. Clinical data is the most important indicator of drugs in new disease areas where medical needs are not met.In mature markets where competition is intense, pharmaceutical companies depend on sales and marketing activities, and brands play an important role in them It fulfills (Moss & Schuiling, 2003)

In addition to using textbooks and scholarly literature, web-based articles and publications are also available. I look for Marketing Journal, Brand Management Journal, Consumer Marketing Journal, Fashion Journal and I often read it. The database is full of academic articles on co-branding, brand partnership, consumer behavior. These articles are very important for this research. When it comes to the fashion industry, it is one of the fastest changing industries there. Not only fashion trends, but also marketing trends in this industry are rapidly changing every day. Therefore, newspapers and magazines are the latest sources of information, so they play a very important role.