Marketing Hotel La Mon

Task 1 Since hotels and tourism organizations are not operated in a vacuum, it is necessary to constantly evaluate factors affecting business operations from internal and external environments. Identify and explain the various micro and macro environmental impacts that exist and examples related to hotels and industries and propose tools that hotels and tourism organizations can use to evaluate the marketing environment. Ramon Hotel & Country Club was chosen as the research base.

Mon Bijou is located in the clouds above Melbourne's vibrant cityscape and is a breathtaking gem on the top floor of the Adelphi Hotel. This penthouse space boasts unparalleled decoration and city views. From the floor-to-ceiling windows you can enjoy the Melbourne skyline. Bold, jewellike color, glamorous reflective surface, luxurious furniture, refined elegant and elegant atmosphere drifts. Sophisticated furnishings reminiscent of the patient Art Déco era, perfect modern facilities, and sophisticated decorations to ensure the comfort of all guests

Shangri-La London is a world-class 5-star luxury hotel located in Shard, one of London's most coveted skyscrapers. Shangri-La, London receives a reputation as a traditional hotel brand focused on luxury and high-end experience, while using the next marketing strategy, it will become increasingly competitive in digitizing and customer-oriented markets You can maintain. What is special about the location of London compared to other global places of this huge hotel brand? A good brand hotel must reflect its city, community, architecture, and people's history. So you can create a unique story based on local people.

The story of Shangri-La started in 1971 and was the first luxury hotel in Singapore. Inspired by the legendary land of James Hilton 's 1933 novel "The Lost Horizon", Shangri - La name covers the tranquility and service of its hotels and resorts all over the world. Today, Hong Kong-based Shangri-La Hotel & Resorts is one of the leading luxury hotel groups in the Asia Pacific region, and Shangri-La's Hotels & Resorts is regarded as one of the world's leading hotel owners and managers . The Shangri-La group has 75 hotels and resorts in Asia Pacific, North America, Middle East, Europe and offers over 30,000 rooms. In addition, mainland China, India, Malaysia, Mongolia, Philippines, Qatar, Sri Lanka, Turkey and the UK are developing new hotels.