Marketing Communication

Role of Promotional Activities Today's entrepreneurial world is a competitive place. Companies or organizations with the most competitive or most competitive organization survive in the global market. Businesses that do not have competitive advantage over competitors tend to collapse. Many organizations rely on marketing campaigns such as promotions to increase sales and gain greater market share. Producers may spend a lot on personal sales to promote their products, but this may not be effective yet.

As the words show, marketing communication functions within the framework of marketing. The main purpose of marketing communication traditionally known as the advertising element of the four P's (goods, place, price, promotion) of marketing is defined through reminders to influence notification, persuasion, and behavior It is to contact the user. Marketing Communications acquires a completely new customer by raising consciousness and promoting experiments. Marketing Communications also strengthens the current customer base of the brand by providing additional information on the brand's interests to improve purchasing behavior. The second purpose of marketing communication is to build and strengthen relationships with customers, prospects, retailers and other key stakeholders.

Organizations use marketing communications to communicate with customers about their product offerings. In this sense, marketing communication is part of the communication process with customers. Market research where suppliers seek to obtain consumer demand information from consumers is a complementary element of the communication process. The outline is as follows: (Rowley 1998). One of the reasons Tesco is proud to be able to announce its success is to listen to customers and their suppliers. Tesco collects feedback for collation and prompt response by adopting various qualitative investigation methods to keep in touch with customers, such as focus group, accompanying store, visit etc. To put it briefly, they said, "Simple - we listen, respond, and provide customers with what they tell them what they want." {& Lt; http://www.tesco.com/talkingtesco/listening/> (March 19, 2010)}