Marketing and the Impact of Technology

In recent years, the use of smartphone technology by mobile users is increasing, so the use of mobile services is rapidly increasing. The increase in the use of mobile services has allowed participants in the mobile ecosystem to challenge the mobile ecosystem participants to continuously meet the dynamic needs of mobile users' needs and needs. In today's competitive business scenario, the market is organic and continues to evolve over time. In line with evolving markets, companies need to adopt effective and sophisticated marketing strategies.

In the past decade, technology has had a major impact on marketing. More than five years ago, Gartner correctly predicted that technology would be the center of modern marketing functions. Today, the impact of all technologies is reflected not only on how to run marketing strategies but also in terms of becoming marketers. According to Gartner, 81% of companies have "chief marketing technicians" to manage increasingly complex technologies and support marketing. This is a trend, Gartner argues that in 2017 CMOs should increase the marketing budget (estimated 27%) spent on technology more.

As an economist and investor I have been interested in the impact of new technology on the economy as a whole. In many cases technology is focused on the impact on the company's market (not in the market), but far beyond that. Many new technologies will influence key performance indicators, geopolitical scenarios and social behavior of macroeconomics. An example that I can speak correctly is Tinder. When I used this application for 3 years in Latin America, I learned how people's behavior changed and the number of dates that produced many economic achievements increased. Recently, I was able to see how the Zen application can improve people's mood and improve overall happiness Improved financial burden by reducing the financial burden of health systems (especially the heart) I want to know how to reduce. Vasculature and psychological problems)