Marketing And Children

American children are media consumers, they are exposed to too much information everyday and are targeting them most directly (Neeley 2004). And not only one but at least three groups are advertised for children. Kellogg's website "Fun-K-Town" is an example of marketing to young people. This site is devoted to children and their "favorite" breakfast brand using games. This site is explained in detail below. Part 1: Marketing or entertainment You may think that you spend a lot of money on building such a website, especially choosing the right game.

Commercialization of childhood: Since the deregulation of Congress in the 1980s, the marketing of children has increased rapidly. About US $ 15 billion annually is spent selling toys, food and entertainment to children. Children under the age of 19 years spend $ 200 billion per year, while children under the age of 12 receive an additional 500 billion dollars each year. No longer limited to television commercials, marketers are now raiding their children at their homes, communities and schools at all times. This partnership works with the other 25 organizations of Business Freedom Childhood Campaign.

Children are very vulnerable. In 2006, food companies reported marketing marketing of more than $ 1 billion to children aged 12-17. As marketers develop ads to attract children, children think their product is cool. Coolness is a major factor affecting children's demands. Children who want products can persuade parents to purchase goods. Researchers call this convincing

In Finland, children's marketing is regulated by the Consumer Protection Act, Television and Radio Business Law, and Consumer Marketing Consumer Inspector Guide. Advertisements that persuade children to purchase items through direct estimates and ads that sell items using cartoon characters are prohibited. The Danish Marketing Act contains provisions that must be specially designed so that children and adolescents are based on their natural reliability and lack of experience. However, the law does not specifically mention food advertisements. The Danish survey shows that the number of unhealthy food advertisements is increasing during watching TV for children.

Children are about 25% of the advertising budget of the food industry. According to the survey, children are easy to advertise sweet food and they are not even put on the market. The foods sold to children are mainly sugar and fat, and ignore reasonable meal advice. Because of obesity problems among today's teens, food companies are responsible for avoiding fraudulent marketing of young and vulnerable groups.