Marketing Across Ethnic Boundaries

We can define the country as a social group with a common cultural tradition, common history, and common identity, and can exist as a subgroup of a larger society. It means that in certain cultural features, the members of a country are different from the other members of the wider society. Ethnic groups may have their own language, religion and other distinct cultural practices. It is very important for members of the ethnic group that they are traditionally a (positive) identity as a different social group.

Identity and culture are two fundamental elements of race. By establishing identity and culture, individuals and groups try to solve racial boundaries and meaning problems. Race is best understood as personal identity and group organization dynamics, evolving attributes. The citizen's identity and cultural construction is the dialectic function that works by the structure and the agency - the people and the larger society. Race is the product of behavior taken by the country to shape self-definition and culture and change its shape; but by shaping and changing the categories and definitions of race, race is also an external society Economic, political processes and actors are built. In this article I will describe in detail several ways of ethnic identity and culture creation and reproduction in modern society.

The colonial boundary is reflected in contemporary boundaries between contemporary West African countries, crosses ethnic and cultural boundaries and often divides one race into two or more countries . Unlike most parts of Africa in central, southern and southeast, West Africa has no population of Bantu language. Archeological studies showed that early human colonists arrived in West Africa around 12,000 BC. The stone industry, known as Stone Age, was mainly found in the Savannah area, where idyllic tribes had stone knives and spears. For thousands of years there were no fine stone in Guinea tribe members and coastal forests, but they prospered using bone tools and other means.

As the UK began to transport mass slaves to the Atlantic in order to work in large-scale farms, on the west coast of Africa, slaves were made into a huge economy. Many tribes and ethnic groups have escaped from the area as they are afraid of being arrested and being sold as slaves. French have tried to abolish slavery and enacted a legal prohibition to encourage returning to areas where ethnic groups escaped. The colony set up by Britain is a colony of Nigeria, a conflict occurred when the colony became independent, and newly discovered countries entered a civil war. Today 's country still has cultural and religious differences.