Marketing: Polo Ralph Lauren

Polo Ralph Lauren is one of the most successful apparel brands in the world and its success has been successful not only as a luxury designer brand of clothing collection but also as a top marketing designer. It was named "The Luxury Brand of the Year" by 2010 Luxury Daily. In 1968, Ralph Lauren in Bronx, New York became famous. Since 12 years Lauren has a strong charm and taste, and looks very elegant. After school he uses the money he worked with his father to buy expensive suites.

Polo Ralph Lauren was founded by Ralph Lauren who worked at Beau Brummell Neckwear in 1967 and agreed to sell Ralph Lauren's tie in the Empire State Building. In 1968 he founded a polo fashion company. Polo is one of popular horse races. Horse racing is usually a sport that only aristocrats can use. As a result, Ralph Lauren has identified relatively targeted customers who are relatively income and enthusiastic about sports. This is the desire and goal of Ralph Lauren's determination that it satisfies his Polo brand. By 1969, he set up a boutique at the Blooming Dales in Manhattan department store. In 1971, the first store of Polo Ralph Lauren fashion appeared in Beverly Hills. In 1981, Lauren opened as the first American designer in London. Today, Polo Ralph Lauren has evolved into not only Thailand but also all fashion items, especially the famous brand for men's fashion.

The Polo Ralph Lauren brand has become one of the successful brands in the United States and around the world and in the design and lifestyle industry it is famous for inexpensive and expensive brand collections for men and women, children's clothing, It is known as a brand. , Accessories, perfume, furniture. Polo Ralph Lauren, widely recognized as the number one brand symbolizing the American style, carries out a marketing strategy.

Ralph Laurens has an expanding network of stores in the United States and around the world specializing in Polo / Ralph Lauren products. In April 1986, Lauren opened Polo / Ralph Lauren on Madison Avenue in New York and 72th Street. This is a jewel of more than 125 Polo / Ralph Lauren stores in the whole country and around the world. This store conducted a five-year survey at a prestigious location in New York, restored the architectural integrity of symbolic buildings in the year and a half and created an environment suitable for Mr. Lauren's design. Madison Avenue store is a showcase of Mr. Lauren's lifestyle concept and his works - from clothing and accessories to home decorations - are exhibited in their own environment.