Marketing: Ten Deadly Marketing Sins by Philip Kotler

Family guardians are aware that it is important to place the right person in the appropriate field of the company. The quality of customer service provided by employees is key to maintaining customer satisfaction and affecting the overall recognition of the company. All employees of the company must complete a customer service course that the company manages once a year. In addition, in February 2014, a training manager was adopted. This is a position that we have not been able to use in companies that had overseen and implemented ongoing training for employees in all sectors of the organization.

According to Mr. Kotler, "Marketing is a social and administrative process where individuals and groups obtain products they need by creating products and exchanging valuable products with other people." And Control , 7th Edition 1996) In the head of Mr. Kenichi Ohmae in the strategist, the marketing strategy is "as an effort to differentiate from competitors by using relative business advantages to make customers more satisfying "It is defined as. Strategic Marketing Management in Specific Environments (Khurana and Ravichandran): Concepts and Curriculum 1995) or, in other words, marketing strategies can leverage the strengths of the organization to meet customer expectations and thereby make the company's position in a competitive environment And thereby establish an overall plan and action to achieve overall profitability and growth.

The basic idea of ​​the modern marketing field that Philip Kotler first supported was that the main role of marketing was to create value that meets current and future customer needs. He also supports "marketing is the process of creating, communicating, providing, and exchanging valuable products for activities, a set of institutions, and customers, customers, partners, and society as a whole". By developing the organization structure of product management and brand management, P & G first practiced this market-oriented philosophy at large companies. Product managers are responsible for leading their own brands by creating and providing products that meet the needs of customers with prices ready to be paid by consumers by affecting all departments of the organization.

"Customer culture is essential: is marketing going to move toward a better world?" - Linden Brown and Chris L. Brown