Marketing: OLHAM Ghana

I. Introduction In this article we will analyze OLAM Ghana as a subsidiary of Oran International Limited. Olanguna is engaged in the export of agricultural products such as cocoa, cashew nuts, peanuts and wood products. We also import and distribute rice, sugar, dairy products, ketchup, edible oils. (Olam, 2014) 1) Target Market Olam Ghana aims for distribution of total value chains (distributors, wholesalers, retailers). Oram kanna's distribution network covers the whole of Ghana, but customers are dispersed in every field.

Why is Ghana? Even now 114 years have passed, Ghana is a strategically important market for Standard Chartered Bank. As a stable democracy with peaceful political change, Ghana provides a prosperous environment for business. In 2009, Standard Chartered Bank became one of the three most profitable businesses in Ghana 's Africa. Through their research on this research, Professor Kapstein and Ph.D. Kim Jong Il bring valuable new ideas and highlight the range of issues we will face. This is very helpful as it provides us with powerful insights that can be incorporated into strategic thinking about Ghana and other Asian, African and Middle Eastern markets.

The official Republic of Ghana, Ghana is a country on the west coast of Africa, one of the most prosperous democracies on the African continent. It is often called "Island of Peace". Currently, the population of Ghana is 29.2 million people and the land area is 238,827 square kilometers. Ghana abuts the Ivory Coast to the west, Burkina Faso to the north, Togo to the east, Tinh of the Guinea and the Atlantic Ocean to the south. The word "Ghana" means "king of warriors" in Soninke. With the recent discovery of oil in the Gulf of Guinea, Ghana may become an important oil producer and exporter in the coming years.

Geodrill is now the market leader in Ghana and has a market share of about 35%. In 2009, Ghana had production capacity of 50%, Cote d'Ivoire 20%, Burkina Faso 30% production capacity. Because the industry is not as competitive as Ghana and there are many available contracts, Georglia hopes to expand the business of Burkina Faso in the near future. Exploration drilling service in mining is irreplaceable. The exploration process begins with a preliminary investigation of the region's geological structure, mining history, and other potential potential indicators. However, actual samples must always be gathered from the surface and depth to determine the actual presence of minerals. This deep sample set can only be completed by drilling down.

Union Oil Ghana limited is one of the leading oil companies in Ghana. It was approved as an oil marketing company in July 2008, but it was officially operated in March 2009. Union Oil Ghana ltd. It is a full member of the Canadian Petroleum Reseller Association (AOMC) and is the largest branch in the western region. Charles Obeng Mensah is a simple and experienced person who is the head of this dynamic institution. Before the concept of coal oil appeared, he ceased to exist and worked with Elf Petroleum, which was taken over by Total Oil. He was promoted to Head of Network Development Manager and Sales and Marketing of Danex Pharmaceuticals. After joining the Allies, he founded Union Oil Ghana ltd.