Market Orientation

Marketing can be defined as the process of "creation, distribution, promotion, pricing of goods, services, and ideas to promote exchange of relationships with customers in a dynamic environment" (Pride et al., 2007 ). The concept of marketing shows that an organization is constantly trying to provide products and services that meet consumer needs and needs. It may help organizations achieve their goals. Evolution of the concept of marketing evolved from production orientation to sales orientation, and evolved into market orientation and social market orientation (Pride et al.

In general, the term marketing targeting is a marketing term, and the definition of market orientation is usually economic term. Marketing orientation means that the company will first conduct business in the market or customer. Market-oriented marketing, more generally, it represents a free enterprise economy that companies and consumers can freely buy and sell. When a company has marketing orientation, it meets its target customer's needs or key business motives. This includes addressing established consumer needs by developing new products, improving existing products, or improving services. Especially companies with strong marketing can even find consumer demand before the general market recognizes it. These companies are usually the most advanced innovators trying to offer customers what they want earlier than their competitors.

The phrase market oriented is used as an adjective to explain a marketing oriented company in marketing dialogue. Market orientation describes more about how the company operates. The market itself defines the company itself. If the company is market oriented, its board of directors and executives think that the best way to succeed is to prioritize the above products on the market. This usually works well for customers, but companies have to do enough research and development to meet market demand.

In order to better understand the direction of marketing, we can compare it with product positioning. Marketing-oriented companies are often referred to as customer centers, but product oriented companies are known to be product centric. One difference is that marketing-oriented companies conduct marketing surveys and respond to customers' concerns. Product-oriented enterprises usually focus on product research, development, and improvement, and push the results to consumers. The phrase market oriented is used as an adjective to explain a marketing oriented company in marketing dialogue. Market orientation describes more about how the company operates. The market itself defines the company itself. If the company is a market-oriented company, its board of directors and executives think that the best way to succeed is to give priority to products beyond the market.