Market for Coors in South Delaware

Q1). Currently, there are opportunities to own Coors dealers in Sussex and Kent in southern Delaware. Coors is a famous brand nationwide, retailers in the target area are pleased with the carrying of goods, indicating the brand recognition and demand for Coors. Feasibility studies are necessary to predict possible profits or losses, and initial investment requires 800 thousand dollars.

Larry Brownlow, who is about to complete the MBA, heard that Coors will expand in two counties in southern Delaware. Coors does not currently have distribution centers in this area and surrounding areas. Consumers in this region understand the Coors brand and they regard it as an elegant high quality product. Consumer interest in Coors products is high and will provide demand for products. Larry always believes that the smallest business opportunities and rewards are in the smaller owner's business and is interested in investing in one of the South Carolina Coors dealers. Larry has $ 500,000.00 in the trust fund and will be available within a few months. Larry is very busy to complete his MBA, and with his family, he can not do an appropriate study with Coors' investment opportunities, so with the help of Manson and his colleagues I am joining

Larry Brownrow has the opportunity to invest in the expansion of Southern Delaware's new Coors dealer. In this case, Larry Brownlow has to solve two problems. The first problem I found in this case was the limited research budget of Rally $ 15,000. The research budget for Larry is not enough to cover all research provided by Manson and Associates. Larry has to decide which research is most beneficial to his decision to invest in Coors dealers. The second problem is that we have to decide whether or not Larry will invest in the business opportunities of Coors dealers.