Market Entry Strategy: Avon

Most Swiss citizens speak German, but their influence is primarily language based. The main influence of Switzerland is the Alps mountains: France and Italy. For Luxembourg surrounded by France, Germany, Belgium, the impact is mainly German and Latin. Under the influence of Luxembourg and Switzerland, there are many ways to adapt to Avon's marketing. For example, due to the German influence, a frugality was born that made this product suitable for everyday use, was easy to use, and promoted marketing. The influence of the Italian / Alps will promote marketing and marketing activities for children's products.

Avon is a multi-level marketing company based in New York. Avon specializes in the manufacture and sale of beauty products in more than 100 countries (Avoncompany.com, 2010). Of course, Avon has implemented various strategies throughout its lifecycle, so Avon's strategic decision represents a wealth of information for strategic research and analysis. The following subsection attempts to analyze Avon's strategic profile based on previously defined methods. In the early 1980s, Avon acquired a medical equipment supplier Mallinckrodt. (Avoncompany.com, 2010) Avon keeps track of acquisitions through the acquisition of Foster Medical Corporation. At that time, Foster was influenced by the cost management strategy. At the same time, Avon's profits are declining steadily (avoncompany.com 2010), as Avon's products are affected by low-priced product competition and low-cost low-quality products.

Since its founding in 1886, Avon's marketing strategy has undergone many changes. Over the years Avon has been trying to adjust its strategy to maintain / increase US market share. For this purpose, the company must consider power and all the participants in the US market. For Avon, the microscopic environment is slightly different from traditional companies. Actually, since we sell products through direct sales, there is no intermediary in marketing. This aspect gives companies more freedom to put their strategy into practice. However, like all other companies, Avon needs to consider the other four participants in its micro environment

Avon follows direct marketing and word of mouth marketing strategy, and Avon has established an organizational tree structure marketing strategy to distribute products through streets and houses through catalog distribution. This sales strategy plays an important role in improving Avon's sales. Avon does not want to erode Mr. Avon who has close ties with customers. Fortunately Avon's research shows that there is little overlap between existing network customers and potential network customers, so Avon continues to move forward. We are trying to differentiate ourselves from other people by introducing our own direct marketing strategy that our competitors do not currently follow.