Market Commonality and Resource Similarity

Market commonality and resource similarity Google is a very unique organization in the technology industry. Its main business is based on Internet search databases and advertisements. Almost all of its income comes from advertisements and dominates the Internet search market with 70% of the world's use (Archer, Dunphy, Carter, Ludwick, Nosack & Qadeer, 2013). This does not mean that we do not offer other products and services. This does not mean that the competition will not actively attack Google's dominant position.

Two important driving forces, competitive behavior and response are market commonality and resource similarity. Market commonality is the number of markets in which companies and competitors are involved and the importance of each market for each market. Resource similarity is the extent to which companies' resources are comparable to competitors in terms of their type and quantity. Companies with similar type and quantity resources tend to have similar strengths and weaknesses and use similar strategies. In addition, competitors are more likely to respond to strategic and tactical behavior by market leaders. Therefore, reputation is also an important determinant of competition competition.

Therefore, based on market share and resource similarity, we can conclude that Airbus and Boeing have high market versatility and high resource similarity. Therefore, both companies are directly and mutually recognized competitors and use a similar resource portfolio to compete with each other in key markets. Airbus and Boeing recognize the highly interdependent relationship between the two companies due to the commonality of market and similarity of high resources. Both companies are strongly aware of mutual competitive behavior and reaction. Competition is intense. The Asia Pacific market is considered to be the most profitable market in the near future and it is very important which company will occupy most of the world market share in the future in the future. Since the market share of the two companies is the same over the past two years, any initiative by Airbus will be canceled by Boeing.

Companies with high market commonality and very similar resources are directly and mutually recognized competitors. However, direct competitors do not always exacerbate competition. The dynamics of competitive behavior and the possibility that competitors initiate competitive behaviors or reactions, even direct competitors will affect competition intensity. Two important driving forces, competitive behavior and response are market commonality and resource similarity. Market commonality is the number of markets in which companies and competitors are involved and the importance of each market for each market. Resource similarity is the extent to which companies' resources are comparable to competitors in terms of their type and quantity. Companies with similar type and quantity resources tend to have similar strengths and weaknesses and use similar strategies.