Managing Social Media in the Workplace

Since the beginning of American society, the United States has always used news media as a major tool for information dissemination. The media covers almost every aspect of everyday life. From morning till evening, citizens are constantly attacked by television, radio, magazines, and media images on the internet. However, since the mid 2000's, some form of media has taken over the social landscape. This type of media completely changed the way other media communicate with viewers. It shifted the power of information from a few to the massacre and from the broadcasting station to the viewer.

At the same time, how to use social media in the workplace fundamentally changed. Just a few years ago, office social media was a professional social media manager and a gatekeeper with corporate social responsibility. However, in a short time, the role of social media has been fundamentally democratized and decentralized. Social media is becoming increasingly the responsibility of everyone. Employees need to apply social media in a new and unexpected way. In fact, the familiar marketing function is just a tip of the iceberg. Social tools are used to streamline part of customer service, sales, human resources, and employee branding programs. At the same time, social platforms such as Facebook and Slack on Facebook (there are millions of users from NASA to your corner coffee shop) are rapidly changing. By distributing social information within the office, these technologies divide the silo and improve productivity.

The use of social media in the workplace is becoming very common. Social media plays an indispensable role in our daily lives, and the workplace is no exception. According to an article published by Pew Research Center, "34% of people work with social media, 27% connect with friends and family using social media, and 24% are using social media. To establish or support specialized contacts, 17% will be used to establish or enhance personal relationships with colleagues and 17% will be used to understand people working with colleagues In their organization asking about work related issues, 12% are using it as an issue within the organization (Olmstead, Lampe, Ellison, 2016.) As can be seen from these statistics, From everything to individual breaks, it plays an important role in the workplace and helps workers further strengthen her connection in the workplace.