Managing a Crisis Using Public Relations

Addressing the public relations of all organizations using public relations management crisis is a very difficult task - in any situation - even in a simple non-critical situation. When the crisis broke out, the PR manager truly worked for them. The spokesperson must always be prepared for the inevitable crisis. This is because their work was actually tested by masses and organizations. Wattwater is planning to launch Greenergy, a green energy company that is committed to creating better energy solutions through the use of wind energy.

The PR manager oversees PR experts. These managers will direct the promotion plan to the target general. They are usually focused on specific areas such as crisis management, or specific industries such as healthcare. They use all available communication media, such as consumers, shareholders, general people, etc., to maintain the support of specific groups whose success depends on the organization. For example, a spokesperson can clarify or certify the company's view on health or environmental issues to the community or special interest groups.

According to Neil Dhillon, "crisis communication" has a very special meaning in the context of media and public relations. "Crisis communication is done in the field of public relations or public relations designed to protect the reputation of individuals, businesses, or organizations, usually within hours of the accident," Dhillon said

The number of studies on PR's role in crisis management of brand image is limited. While some researchers emphasize the effectiveness of PR activities in the spread of brand image crisis, most people view it as a secondary feature consistent with other areas of marketing communication . In the literature, Grunig et al. (2002) We will propose PR as an independent company and try to assert its positional advantage in other fields of marketing communication. Kotler and Armstrong (1996) also acknowledged the importance of public relations for combinations of other communications in crisis management and said that consumers are five times more likely to be affected by editorial reports (p 617 ). However, these researchers are not attempting to provide massive evidence to support the credibility of PR in crisis management of brand image.

In post - modern organizations, PR is very important for two major management disciplines. First, publicity is an important problem solving tool in the context of crisis management. Thanks to advanced electronic media technology, information spreads very quickly and bad news like accusations and rumors directly attacks the organization's reputation. However, in such crisis situations, management must take the initiative at a faster rate, and in the process publicity is the only tool to manage such a crisis (Coombs, 2007 ). Secondly, PR is one of the key tools for added value products and services in the brand building process. It is important to establish a reputation of brand image in the minds of targeted consumers, and PR will contribute to improving brand image (Blackett and Robins, 2001, p. 130).