Management of Customer Service at Senheng Electric

Mori Electric (KL) Co., Ltd. Interoffice Memo Date: May 5, 2014 Theme: Background of customer service management SenHen® Electric (KL) Sdn.Bhd. Bhd. It is one of the leading home appliance chain in Malaysia. The store operates over 100 stores in Malaysia. Established in 1989, Senheng starts from a semi-finished product shop of small home appliances with a stock price lower than Malaysia's Ringgit 30,000, becoming the largest electronics chain today, covering the length and breadth of Malaysia (SenHong®, 2013 ). .

In this article we will benchmark SenHeng Electric, a successful organization in the consumer electronics industry. Based on the data and information we measured, SenHeng has done very well in the retail and electric industries. They meet customer needs and manage product processes. By providing different product value to customers, we can distinguish them from other electric companies. Due to innovation and change and leader's brave risk, SenHeng is recognized with its outstanding management skills and has won ISO 9002 and other SMEs and electric awards. Therefore, their specific business approach is a good habit, and you can learn from it. This is the main reason why we selected SenHeng as our target company.

Since 1989, the electric company is not the name of SenHeng but a small electric store, SenHeng's founder and CEO is in charge of his business today and is doing more than other competitors going. Extend business hours and be polite when providing services to customers. In just 9 months the business is growing and there are 3 branches In the first four years the business has expanded and there are more than 10 branches in the Malay Peninsula. SenHeng has had great success from the beginning, but for some reason it is still a traditional Chinese company.

Given the long history of the company's home electronics business, SenHeng Electric is a well-known brand in Malaysia. The company continues to implement its brand strategy by creating a more streamlined look and feel for all affiliates. This new identity is built through comprehensive marketing brochures, posters, and employee uniforms. Because the company's trademark is green, these stores are brighter than regular electric stores. This work provided SenHeng Electric with a more familiar image that allowed the company to provide more professional services to its customers.