MALAYSIAN HIGHER EDUCATIONAL INSTITUTION APPLYING CLOUD COMPUTING STRATEGY TO STAY COMPETITIVE IN THE EDUCATIONAL INDUSTRY

0 INTRODUCTION In this complex era, information technology (IT) plays an important role in competing with other organizations within the organization. Organizations need to find solutions that continue to improve in the industry. In higher education, Malaysian higher education institutions should be aware that rapid progress has been made to ensure that technology advances remain in the education industry. Otherwise, they will be far behind and may not be sustainable in the education industry.

In the new situation of competition in the higher education industry, many higher education institutions have adopted more commercial approaches to compete and survive in the face of changing industries (Weymans 2010, Gumport 2000, Goia And Thomas 1996). In the process of adapting to this similar business approach, some organizations have discovered the importance of corporate image, corporate image, corporate reputation and corporate social responsibility as a reputation and advantageous building strategy (Atakan and Eker 2007, Stensaker 2007, Porter and Kramer 2006). , Melewar and Akel 2005). The problem of corporate social responsibility has always been part of the educational mission of higher education institutions but higher education institutions now use this approach as part of a competitive strategy by implementing corporate social responsibility strategies doing.

Due to political and economic pressure, many higher education institutions are forced to adapt their plans to market requirements (Collis, 2000). The explosive growth of the cloud computing and mobile technology industry has resulted in a rapid expansion of mobile engineering, application development, and game design programs (Csorny, 2013; GMSA, 2014). Distance education is also rising due to the growing awareness of low cost and the growing demand for flexible options. Despite these recent pressures, the university still maintains a long-standing tradition of reputation, and professors are often reluctant to succumb to economic power and new social trends. As we all know, scholars will do quarantine research according to well-established practices. Therefore, despite the increased mobility of technology in student life, many educators are still reluctant to view mobile phones as valuable tools for education and learning (Baker, Lusk, & Neuhauser, 2012; Clyde 2004).