Major Problems Facing Starbucks

The main problem faced by Starbucks: One of the main problems Starbucks faces is whether it can maintain domestic competitive advantage (Monash South Africa, 2014). Due to local demand conditions, Starbucks tried to satisfy all customers by trying to "encourage and grow one person, one cup, one community - human spirit" (Starbucks, 2014). Regional demand conditions include companies seeking to expand the competitive advantage by meeting the needs of nearest customers and improving strategic management policies (Monash South Africa, 2014).

One of the main problems Starbucks faces is the ongoing decrease in store sales. The main reason is that Starbucks infringes the business in the United States. Cannibalization is the adverse effect of the company's new products on the sales of existing related products. Therefore, Starbucks must pay attention not only to the US market, but also to opening stores in developing countries such as India, the Middle East, Brazil and Russia where emerging purchasing power is high.

The main problem faced by Starbucks: One of the main problems Starbucks faces is whether it can maintain domestic competitive advantage (Monash South Africa, 2014). Due to local demand conditions, Starbucks tried to satisfy all customers by trying to "encourage and grow one person, one cup, one community - human spirit" (Starbucks, 2014). Regional demand conditions include companies seeking to expand the competitive advantage by meeting the needs of nearest customers and improving strategic management policies (Monash South Africa, 2014).

The main challenges of the 21st century that Starbucks and other coffee distributors face are competitive advantage, diversity, globalization, information and technology. Starbucks will use its competitiveness to go ahead of its competitors. "In Starbucks we strive to create a culture that respects and respects diversity and comprehensiveness.We would like to diversify from our partners.The comprehensive leader in the field of our senior leaders team , "(Starbucks, 2013)