Loyalty Card Proposal by Waitrose

Waitrose point card proposal In the industry where the industry is ranked on a regular scale, Waitrose has established a leading position - based on quality rather than quality. Another supermarket giant appeared; the goal of weighted rose is quality and choice. The quality of the products they offer is high, which is often reflected in higher prices than other supermarkets like Tesco. Widespread product selection reflects the strict requirements of our Waitrose shopper and includes a wide variety of wines, but for families with limited budget there are necessities that are sensitive to price.

Concern about point cards is not new. Prior to the spread of smartphones and the Internet, discussion on the privacy of royalty cards is ongoing. In 2004, David Brenket, Secretary of the Interior of the UK at the time, compared the government's biometric ID card with the supermarket membership card. He tried to emphasize that the ID card is safe and does not contain too much personal information. But for many, his comparison is another way, not promoting loyalty cards or unwelcome biometric ID cards.

"Our customers tell us that they prefer to pay for their pocket" (Zaria Pinchbeck, Asda, 2003, cited in the Web 1). "It is crazy to try to analyze all data" (quoted in Waitrose, Web 2), "Discard of point cards is unthinkable" (Russell Craig, Tesco, 2004, cited in Web 3). Market research firm Mintel said there is sufficient evidence that membership cards will increase loyalty. Gary Davis, a retail professor at Manchester Business School (2004), believes that loyalty cards are no longer effective. Two of the UK's largest supermarkets, Tesco and Sainsbury, claim that the loyalty program is an integral part of their retail strategy and that they will continue to work on them. This survey is aimed at evaluating the contribution of the loyalty program to build long-term relationships with customers.