Lou Gerstner's IBM

Lou Gerstner's IBM Lou Gerstner faced difficulties with his IBM network-centric program. Consider internal and external barriers. In order to make Lou Gerstner's plan effective, he had to make many changes at IBM. Gerstner formed a team with Jerry York and Richard Thoman. Some of the changes made at IBM are employment reduction, cost reduction, and stronger customer service. Gerstner and his new team plan based on the computer network and the products IBM needs to achieve its future goals.

Ownership of customer results = change customer support Build deep experts who truly understand the business of customers. Example: Under the leadership of Lou Gerstner, IBM hired thousands of consultants and retrained to transform the company from a large computer supplier to a computing service provider. If you offer a lower price, imitate a competitive market strategy. Every time a customer sees a competitor's product, it confirms that the product is next to it - the price will be lower. Example: Kinko searches for local print / copy shops, finds franchises throughout the city, offers local prices unparalleled prices, and ultimately drives them out of the company.

IBM's former CEO Louis Gerstner reviewed my explanation. The first rejection is "IBM is trying to quit the hardware business, your idea is hardware-based, I am not interested." It was about 1997, but at that time it was worried about the azure chess computer It was. (Gates said the same thing two years ago on Xbox.) The second review was for IBM's marketing team. The answer is as follows. We will not question your priority claim. But if this is the case, it will completely change the usage of the computer, we can not understand how IBM manages its usage and selling laws, and the industry leadership position I will maintain. Am not interested

A wonderful, wonderful story about how Lou Gerstner made IBM into an inevitable disaster in 1993 and transferred hardware and mainframes to software and services. A story about truly precious reading and listening. Today, Steve Jobs, Elon Musk, Jeff Bezos and other CEOs are attracting attention, but I think Lu Gustner is the most important in terms of pure competitiveness. understood. To be honest, I was not a fan of Jim Collins a few years ago, but I saw him talking at the company's 500 conferences and agreeing to the majority of what he said. I read all of this and did a very good job. Jim is doing his utmost to learn and do homework for each book, and I think his research is very useful. This book is another great book. It is shorter than the others, but it is difficult to defeat and you need to know the information of any business.