Longer-lasting, higher-priced iPhones can be a win-win for Apple and customers alike, argues analyst

The two trends of the iPhone could oppose the interests of Apple and its customers. Making the iPhone more expensive is good for Apple and seems to be bad for customers. On the contrary, it seems good for the iPhone to last for customers, but not for Apple.

Horace Dediu said the surprise was that Apple's vice president, Lisa Jackson did not show any further market response at the iPhone conference.

Apple is currently working on the design and manufacture of durable products and she uses it as long as possible [...].

At this point in the presentation, I thought that everyone hurried out of the room and asked their agents to sell Apple stocks. One of the prerequisites for investing in durable hardware firms is that the value depends on the frequency of upgrades. If the product does not change frequently, they do not generate revenue, and if the market is saturated, the company selling them will eventually be very late. The smartphone business is definitely approaching saturation, meaning making Apple products more durable means that sales of alternatives will decrease.

The more Apple customers are, the more service revenue they have, the more opportunities for cross-selling are born, and that accessory market

If the typical iPhone accessory is so, the last part may not be a problem, but if you think of today's iPhone accessories, Dediu's argument makes sense. All iPhone users are potential customers such as Apple Watch, AirPod, HomePod and so on.

An iPhone of $ 1,200 may be cheaper than $ 600 if the $ 1,200 version is twice the daily usage. A $ 1,200 cell phone offers four times the electricity bill at twice the price and the price is only half that price.

Although this may be more scalable in terms of the size he suggests, it can be said that longer-lasting and more user-friendly phones offer better value than previous generations. Can you prove that growth from the viewpoint of average selling price is a difficult problem?

Analysts will also focus on iPhone's current average selling price (ASP) in addition to tips on the next generation iPhone. A high average selling price means that more customers will start choosing the high end iPhone 7 Plus starting at $ 769. Meanwhile, the basic iPhone 7 is from $ 649. It is also important to monitor the revenue of Apple services such as iCloud, iTunes, App Store, and Apple Music. CEO Tim Cook said it is particularly optimistic about the service industry and doubles its earnings by 2020, the prediction of the Credit Suisse Group Gulca

First, as Apple announced two models, not a model, the first model iPhone 8 of $ 699 is just slightly better than last year's iPhone. The Wall Street Journal said, "I believe that there are too many improvements to the iPhone 8, but I can not prove that the price is high, but I choose the old one with low purchase cost or wait for iPhone X." Among people, "prosperity" has started with the discount of iPhone 8.

iPhone X is a new technology-oriented Apple device. Of course, it provides a range of innovative features that have won the people's support to users. Speaking of iPhone X's price, of course, it's higher than the previous version. These features and functions, and the innovations built into the device, will boost the price of the iPhone iPhone to a whole new level.

Android wins with multitasking. Apple 's OS 4 improved earlier versions of multitasking, but Apple limited iPhone to its Apps store, and iPhone' s multitasking function depends on the Apps store category. This can greatly reduce the speed and efficiency of multitasking, Android will win each time. This is an old Apple modified version of its store, which limits the operating system to its full functionality. Using folders is a new feature of iPod Touch, but since Android provides folders from the beginning, you can quickly understand how to organize files on portable devices. Many people do not need to use folders on their smartphones, but if this is an important function for you, Android will fail.