Linguistic Analysis of Websites: A New Method of Analysing Language, the Poor Cousin of Usability

Texts and concepts have always been considered as important elements affecting the overall impact of Web sites, but the language has side effects like the next step. In the next task we will introduce a linguistic analysis method that enables usability experts to examine languages ​​on websites at various levels and conduct research on user and language recognition. This methodology is explained in eBay case studies in Germany and China, with concrete examples accompanying it. These examples show that this approach is quite easy to apply and improves research results and enables strategic optimization of the site when used in conjunction with conventional usability tests.

Prior to the 20th century, linguists had analyzed languages ​​on time critical planes. This means that they compare the characteristics of the language and try to analyze the languages ​​from the viewpoint of language change since then. However, in Saussure linguistics in the 20th century, we shifted to focus on a more synchronous approach. This approach tends to analyze and compare variations of different languages ​​that exist at the same time.

From the 19th century to the 20th century, the department of linguistics developed a new comparison method and established a phylogenetic relationship between languages. This was later called historical linguistics. In the beginning of the 20th century, anthropologist Franz Boaz began recording the American native American language with a phonetic symbol. Linguists began trying to describe the speech and grammar of languages ​​not written in a structurally manner. In the next century linguists will have to transcend the pure surface of the language they are studying and will analyze the relationship between the language and the meanings and thoughts of the people they represent.

Since the beginning of the field of linguistics, linguists have been interested in describing and analyzing previously undocumented languages. Starting with Franz Boas in the early 20th century, this became the main focus of American linguistics until formal structural linguistics came into the middle of the 20th century. This focus on linguistic documents is due to concerns about indigenous languages ​​whose records quickly disappear. The ethnographic aspect of the Boas language description method plays a role in the development of sociolinguistics, anthropology linguistics, and language anthropology to study the relationship between language, culture and society.