LG Electronics in India

In 1997, Kwang Ro Kim, Managing Director of LG Electronics India, said in 2005 that his company will become India's largest consumer electronics manufacturer. In that year, LG (South Korea's Zaibatsu) established a wholly owned subsidiary. The way of viewing the LG brand is much lower than that of Japanese giants such as Sony and National Panasonic. Then there are clever Indian players like BPL, Videocon and Onida that can fight for Koreans on the street. Kim's magnificent vision is mere fantasy and cynical people do not hate it.

When LG Electronics entered India in 1997, the economy of India began to grow rapidly, when the demand for home appliances increased. After the entrepreneurial spirit for four months, LG started operations throughout India, established a factory in Great Noida in 1998 and started production locally. The distribution of Indian appliances is still low, with the average annual turnover increasing by 10%. Unlike existing Indian manufacturers and global competitors like Sony and Panasonic, LG Electronics is developing products that meet Indian consumer needs. For Indians who like to listen to music, LG has added Woofer as the basic function of television, and in these languages ​​to match the various languages ​​(18 official languages) used in India A mobile cell phone was developed.

Analyzing the scope of LG Electronics's business, you can see that LG Electronics has advanced into many countries around the world. The major countries that LG Electronics has entered are China, the United States, Russia, India and Germany. In China's mobile phone market, LG maintains a high market share, ranked second or third. In addition, NAFTA has increased opportunities for free trading and excludes tariff barriers, so LG Electronics positions the US and Canada as strategic bases. The Russian mobile phone market is rapidly growing every year, and Russia is also a very attractive market for LG Electronics.

LG Electronics concentrates resources in China, the USA and Germany. Needless to say, LG Electronics has entered Africa and the Middle East. Most of Africa and the Middle East have a large population. However, except for Iran and Turkey, most countries have low purchasing power. For this reason, LG Electronics invests additional funds in Germany and India. In India, LG Electronics has established a facility, and the R & D team consists of over 200 people. More than 120 dealerships have been established in India in order to increase awareness of brands and secure distribution channels. In particular, as mentioned above, LG Electronics has demonstrated several marketing strategies, such as developing environmentally friendly products and marketing sports, in Germany for the largest mobile phone market in Europe.