Levi Strauss teams up with gun control group: ‘We simply cannot stand by silently’

American Cowboy Giant Levi Strauss & Co. It announced on Tuesday that it is starting a series of new programs to help the group that it is working to prevent gun violence.

Chip Bergh, CEO and president of Levi Strauss, wrote in Fortune magazine on Tuesday that "I can not stand quiet on the problem that threatens the structure of the community where we live."

"You may be wondering why companies that do not manufacture or sell guns are involved in this issue, but it is simple for us," Bergh wrote. "Americans should not live with fear of violence by guns, which is a matter that affects all generations and industries."

Mr. Berg says he is responsible for talking about important issues as he leads "a pioneer in the West of America and one of the big symbol of America's freedom, a world-famous value-driven company" It was.

"We can not separate ourselves from threats," Berg wrote. "We can not" strengthen "all the places we collect, such as schools, workplaces, shops, churches, entertainment. But, for example, you can take common sense and measurable measures such as crime history of all sales of guns. Check - I will save my life. "

Over the next four years, the company will donate more than $ 1 million to non-profit organizations and youth activists that are working to prevent gun violence and set up a "safer tomorrow fund".

Blue jean manufacturer also cooperated with firearm management organization Everytown for gun safety and other executives to form Alltown business leader of gun safety

Mr. Berg said the group is a solidarity of business leaders "I truly believe that companies will play an important role in this country and have a moral obligation to deal with national gun violence epidemics."

"We can not solve all problems, but as a business leader with power in the field of public and politics, to be patient about the problem of the structure of the community threatening our lives and work is I can not do it, "he wrote. "Position taking may not be welcomed by some people, but it is no longer an option to not do anything, so that Levi Strauss & Co is enhancing support for firearms prevention." Second, to establish Gun Safety and Michael Bloomberg in cooperation with Everytown to increase the charity donation to the cancer control group by creating a safer more tomorrow fund, secondly. Business leaders in every town for gun safety, Third, by matching the company's regular employee's donation competition to a new, safer tomorrow's fund

In the discussion of gun control and "gun violence", anti-gun supporters often "we need to do something at least" or "gun owners accept some restrictions to save their lives You can do it. " "Anti-gun advocates seem to think that gun owners do not want to do anything to reduce" gun violence "- and this is not entirely true. Prior to deepening ways to solve violent crime problems, gun violence is only a part of violent crime, and violent crimes are often ignored through anti - gun campaigns to focus on gun violence. Overall situation of all violent crimes

Background checks are not "the most important thing we can do." Michael Bloomberg's gun control group said, "It can reduce gun violence, that is, check each crime history for each gun sale." The sentence is absurd. Since 1991, the country has reached record high-income crime rate, the violent crime has declined to less than half, as federal, state and provincial gun control has been resolved or improved. Most experts are attributed to factors that are unrelated to economic factors, improved police planning, reduced cocaine trading, rising incarceration rates, and other gun control, as most experts declined crime rates. The FBI does not include gun ownership or gun control in the list of crime factors