Levi's Performance in Globalized Economy

Introduction Levi's is the name of the most famous jeans on earth. As it stated, the company was founded in 1875 by the Strauss family and has made minor jeans for tent dough and canvas. Then it continues to make jeans from denim, which is a thick, heavy twill fabric. During California Gold Rush, jeans began to popularity among miners and was known for having double rivets in their pockets. In addition, Levi Strauss & Co is the biggest brand among all the world's denim manufacturers. Send a blue jeans to the world and let this very fragrance be wealthy.

Levi Strauss survived the global recession when the rapid decline of the world economy brought about 10 years of extensive unemployment and widespread poverty in the 1930s. Due to the growing interest in Western culture, jeans are positioned as "America's hero" Cowboy ". People are very interested in jeans (Lee et al., 2008). From the 1950s to the 1960s, Levi's jeans were widely known for many youth subcultures. Popular Shrink Fit 501 The product line points to the size of the jeans before shrinking, the sizes displayed in the jeans are sold in a unique size arrangement with high shrinkage. The company still manufactures these unique size anti-jeans jeans, and it is still Levi's number one product (Quinn, 1978)

Levi Strauss & Co. Established in 1853 by Bavarian immigrant Levi Strauss, it is one of the world's largest brand apparel distributors sold in over 110 countries. There are no other companies boasting unparalleled global presence in jeans and casual pants market. Market-leading apparel products are sold under the brand names Levi's®, Dockers®, LeviStraussSignature®. In the face of adversity, challenges and changes in society, our product became a symbol of freedom and self expression by overlapping generations. They built a new territory called the western United States of America. They fight for peace. They have caused an anti-cultural revolution. They demolished the Berlin Wall. Dedicated, rude, they all took a stand

Recently, Levi Strauss launched a worldwide Levi's Curve ID campaign called "Believe", caught the unique feminine perspective of three female artists, celebrates Levi 's® band and denim without doubt that is innovative Revin announced a new fit concept. The purpose of this event is to connect women to brands and make you feel better about your body. In Fill, C (2009), media and messaging are important to today's consumers compared to tools, as consumers can determine the way and timing of consumption. Information and Entertainment