Leisure-Cruise Industry

The main obstacle to entry is high capital requirements. Because of the financial resources needed to purchase the ship and the high cost of maintaining and maintaining the ship, it is difficult for the new company to enter the cruise industry. There are many cruise ship manufacturers worldwide that are expensive to purchase. Because the market is dominated by several large companies, it is difficult for new businesses to enter the industry. The third obstacle is the conversion cost. Cruise companies offer membership programs for existing customers, including offers and discounts.

As we know today, the cruise ship, and more specifically the leisure cruise industry, has not existed for most of the last century. There is always a leisure cruise, but it is rare. There are many large oceangoing ships that can be confirmed, but up to the benefits of intercontinental air travel of ordinary people, they exist primarily as a major means of transportation for international travelers. Along with the development of the aviation industry, most passengers are using high speed, relatively low cost jet flights, the paths across the Atlantic are closed one after another. Many boats are used for recreational cruises. Carnival's company started this way by acquiring "existing tonnage" in the early 1970's, an industry term used in the old marine lining. Compared to today's new construction, the first ship is small. They have a shared bathroom on the wall or a bunk bed and a small cottage.

The entire leisure industry consists of sub-sectors such as games, cruises, accommodations, sports facilities, sightseeing and occupation ownership. Cruises is one of the fastest growing industries in the leisure industry and people who enjoy holidays can definitely use transportation. In this field, the major operating companies are transportation companies that transport people from one place to another. These companies include AIDA Cruises, Celebrity Cruises, Cunard Line, Disney Cruise Line, Holland American Line, Ocean Village, Princess Cruise, Royal Caribbean International, and Seaborn Curie's Line. All of these names are operated under the Carebbean Cruises Association (Maya, 2010) based in Florida. This is a big investment industry full of fun. Taking the Ocean Village as representative of the industry as a whole, this research analyzes six porters that affect the industry.