Americans formed a shopping culture. It is entertaining that many people enjoy. However, with the development of the Internet, shopping changed from a shopping center to a mouse click. Traditional retail owners are searching for a competitive environment, even in Congresses and legislators, even online stores. Online stores benefit from tax exemption rather than meat shops. This is a wonderful opportunity for cheap shopping as the Internet is not beginning to be taxed. People all over the world are always fascinated by many places.
The main retail trend is shifting to multi-channel retail. In response to the turmoil caused by online retail, many brick-and-mortar retailers entered the online retail space by establishing online catalog sales and e-commerce sites. However, many retailers are aware that consumer behavior is different during online shopping. For example, in choosing an online platform, shoppers prefer to initially choose their favorite retailer's online website, but as online shopping experience grows, they lose their loyalty and are at the other retail sites The chances of switching are increased. The online store is usually available 24 hours and many consumers in Western Europe can access the internet at work or at home.
Despite the dramatic increase in online retail sales, Chinese consumers still prefer traditional face-to-face retailing experience. In the past few years, the online retail market in China has grown rapidly, but this growth only accelerates. According to Goldman Sachs report, the annual average growth rate of China's online retail market is expected to grow from $ 75 billion in 2016 to 1.7 trillion dollars in 2020, nearly the growth of China's offline retail market It is rate. Triple Nevertheless, purchasing experience in real stores is still the first choice for Chinese consumers. Surprisingly, online retail sales account for only 19% of China's total retail sales in 2016. While online retail sales are growing, the data shows that actual purchases will continue to be an important part of China's consumer experience.