Legal Proceedings of Starbucks Agains Black Bear Company

Application Ethical Framework: Starbucks and Charvalix 1) Starbucks legal case strategy Legal actions can not be considered ethical. The company is already trying to utilize its power to weaken the much weaker SMEs. Obviously, the financial situation of Asian black bears is much lower than that of Starbucks, which is why legal procedures economically exhaust SMEs. The operation Starbucks did is aimed at destroying the Black Bear Company and achieving that goal in court proceedings.

We face various legal proceedings, including class actions and tax investigations, which can have a material adverse effect if adverse decisions are made. The company currently deals with various legal procedures related to normal business. We believe that the final disposition of such litigation will not have a material adverse effect on our liquidity, consolidated financial condition or results of operations, but we can not accurately predict the outcome of such litigation.

The Company is a party to various other legal proceedings arising from normal operations but is not a party to legal proceedings currently believing management has a material adverse effect on our consolidated financial condition or results of operations. . The company's US operations accounted for 82% of our retail sales and accounted for 56% of professional total income and accounted for 78% of total net income in 2007. The US business sells coffee and other drinks, supplements, bean coffee, coffee brewing equipment and products mainly through its company's retail stores. Professional services in the US include authorized retailers, catering service accounts, and other initiatives related to the company's core business.

In fiscal 2006, Starbucks Coffee Company operated 85% of total sales. (Starbucks Annual Report 2006) In addition to its stores, Starbucks operates franchise stores in various places in cooperation with specific companies. The strategy is to involve people working, people traveling, people shopping, and people who eat, through relationships with people who share high values ​​and quality responsibilities. These relationships can take many forms, such as license agreements, catering service accounts, and other initiatives related to the company's business. License and catering service shops are available on the university campus. Customers can enjoy Starbucks at certain supermarkets, hotels, and military bases worldwide. In fiscal 2006, professional income accounted for 15% of the total net profit. (Starbucks 2006 Annual Report)