Laura Searing

Laura ceiling is one of the few respected journalists of the 19th century. During the American Civil War she served as a staff of several publications and served as a war reporter. She interviewed soldiers and allied commander Ulysses S. Grant on the battlefield and interviewed President Abraham Lincoln. Laura's poetry was widely published and admired by literary superstars such as John Greenleaf Whittier and William Karen Bryant. She was the first woman to have a town named with her name.

Next, starting with Julius Rosenwald, there is a tradition to deal with Sears' human rights. By the middle of the 20th century, Sears 'average employee retirement, Sears' stock price is over $ 50,000 - today's dollar is about $ 400,000. Sears has a joint atmosphere that everyone, including customers, is prospering. High product quality, high innovation value, and high satisfaction. In terms of retailing, Sears investigated the data of each market and every opportunity, and since the postwar boom expanded the suburbs, we opened a store outside the city center near people's place of residence. There are three sizes of shops designed according to each market. However, once an appropriate size is chosen, the store is designed to be the same item. Unlike purchase, store management is segmented - a few powerful regional vice presidents strongly dominate the local stores

For convenience, the first Sears Store opened in its existing mail order warehouse. But soon they appeared in new places. Unhappy with the urban department store competition such as Macy's, Wood divided the new Sears area into the suburbs where the land is cheap and there are plenty of parking lots. The aesthetic sense of Sears is not mindful, it focuses on "hard products" such as piping tools and automobile parts. Wood initially thought that young shoppers like the cold, so there was no further experience - he compared the first shop with the "military commission." This rarely happens, but Sears eventually redesigned the store and got taller

Due to the distortion of fate, Rosenwald is seeking retirement, looking for a young leader of Sears. Robert Wood joined Sears in November 1924 and became President in 1928. It opened the first retail store in 1925 and occupied more than half of sales by 1931. The quantity comes from the store. Still not a strong catalog ($ 185 million versus $ 162 million). These shops are not in the old town, but there are many parking lots in the remote areas of the big cities, which is not enough for competitors from the old department stores.