INTRODUCTION La Napoli is a restaurant and I hope that the entire Board of Tom Brown's results will have unprecedented success and unexpected results. This is an expert and, coupled with extensive labeling research by its supporters and founders, brings out a firm confidence in the prospects of this restaurant. In addition, the Board believes that this is an opportunity to diversify their products, including high-quality services for high-end consumers. There is no doubt that Campio's informal market research is not misunderstood, and there is actually a market gap as his business plan can easily meet or appear.
The main point of the case study is focused on Silvio Napoli, an ambitious strategic planning manager for elevator / elevator company Schindler who is responsible for establishing a subsidiary in India. First, he plans to sell non-standard products in India, custom elevators are essential to any new entry strategy, his expansion strategy is to reduce costs rather than product customization. Inter-company cooperation among cost subsidiaries is sporadic and delays part lists, design specifications and technical support. I met Silvio Napoli.
In the case of Sinna India (A), according to Fagan, Yoshino, Bartlett (2006), Silvio Napoli said in 1998 that the world's elevator leader Schindler is looking for ways to enter the Indian market. Language education has cooperated with Schindler since 1994 and was appointed Vice President of India Operation by Verwaltungsrat Ausschuss (VRA). In Schindler, Napoli is known for the "Swatch Project" aimed at "to develop elevators that are standardized at a lower cost than existing custom products" (Fagan et al., 2006, p. 3) . Through the Swatch Project, Schindler can improve profitability by shortening production cycle.
As vice president of South Asia, Napoli has completed his work and has made steady progress in various fields. There are some personal, cultural and commercial challenges, but Naples is working on building and promoting Schindler India as a business plan. However, if it is not resolved properly, there are still unexpected changes that may hinder India's growth plan. Adapting to the new environment is not an easy task and Napoli recognizes that India was cruel in distributing household and company startups during the first two months. However, in addition to relocation and relocation of families in Delhi, Napoli also fills the office between Delhi and Mumbai, fills the government's registration and completes legal documents to shape Schindler India It is also very concentrated. So he soon established Schindler India headquarters in Mumbai and established a marketing service office in New Delhi.