L’Oreal Case Study

About L'Oreal L'Oreal is the world's largest cosmetic company. L'Oreal does not sell all product lines in all markets it sells, and the Dutch market is no exception. The senior executives of the L'Oreal subsidiary in the Netherlands must decide which product lines to succeed in their respective markets and which product lines to shake. In this case, L'Oreal needs to decide whether to introduce Garneir products such as Synergie Skin Care Line and Belle Couleur Permanent Hair Dye Series to the Dutch market.

Established in 1909 by French chemist Eugene Schueller, LOreal has become the world's largest cosmetic and beauty products company. (L'Oreal) We have more than 100 years of cosmetics skills, we operate in over 130 countries in Asia, the Americas, Eastern Europe and Western Europe through 25 international brands and 649 patents worldwide. The company's production focuses on hair coloring agents and L'Oreal focuses on building ideas for strong consumer relations, lifestyle and corporate products to provide more satisfaction to consumers. L'Oreal products provide beauty products not only for women but also for men, and it has become a global fashion trend.

L'Oreal has established its position in Europe and America, and we are currently seriously considering emerging markets. The acquisition of the soft scene is expected to help L'Oreal enter the African market. Since opening in 1997, L'Oreal has expanded rapidly in India. It is already a market leader in Mexico. L'Oreal's experience in China reflects several challenges to face in emerging markets. Using Gong Li, a gorgeous Chinese movie star as a sponsor of the company 's products did not produce results. Looking back, some analysts believe that L'Oreal should prefer sponsorship with the next girl. When Movie Star's contract expired, L'Oreal decided to replace the previous exclusive contract with another sponsor. The important market for the continuous slump of L'Oreal is Japan. Japan is the second largest cosmetic market in the world, with annual sales of approximately US $ 25 billion. (L'Oreal policy)