L’Oreal And The Globalization Of American Beauty

Introduction: L'Oreal was founded in 1907 by French chemist Eugene Schuller. Eugene Schuller developed the world's first synthetic hair dye product L'Aureole. By 1912 his hair products were sold in France, the Netherlands, Austria and Italy. In the mid 1930's, Schuler was very successful in the cosmetic and cosmetic industries. L'Oreal gained the position as leader in European hair and skin care products soon. L'Oreal has succeeded in Europe but has entered the United States.

Established in 1909 by French chemist Eugene Schweller, LOreal has become the world's largest cosmetic and beauty products company. (L'Oreal) With more than 100 years of beauty proficiency, we have 25 international brands and 649 patents worldwide in over 130 countries in Asia, the Americas, Eastern Europe and Western Europe. Their production focuses on hair color and L'Oreal focuses on building strong consumer relationships, lifestyles, and company product ideas and offers more satisfaction to consumers. L'Oreal's products provide beauty products not only for women but also for men, making it a global fashion trend.

L'Oreal has established its position in Europe and the United States, and is now seriously considering emerging markets. With the acquisition of Soft Sheen, L'Oreal is expected to enter the African market. L'Oreal has been expanding rapidly in India since opening in 1997. It is already a market leader in Mexico. L'Oreal's experience in China reflects some of the challenges faced in emerging markets. It was not paid to sponsor the product using an attractive Chinese movie star Gong Li (Kong Li). In retrospect, some analysts think that L'Oreal should prefer sponsorship with the next girl, as ordinary customers can not contact Gong Li. When Movie Star's contract expired, L'Oreal decided that other sponsors would replace the previous exclusive contract. An important market in which L'Oreal is declining is Japan, the world's second largest cosmetic market with annual sales of approximately $ 25 billion. (L'Oreal's policy)