L'Oréal - Statistics & Facts

Established in 1909, the L'oreal group is now the world's largest cosmetic and beauty company. In 2017, L'Oreal became the world's best personal care brand and brand value was $ 2,389 million. Between 2015 and 2018, the company's annual average growth rate increased by 2%.

Worldwide employees in 2017 were 82,600 employees, and L'Oreal consolidated sales were $ 26.0 billion. The company's cosmetics division focuses on skin care, hair care, make-up, hair dyeing and perfuming, the former occupying 28.5% of L'Oreal's worldwide cosmetics sales in 2016.

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The L'Oreal Group has the world's largest market share with annual sales of 20.6 years of total hair care products and other "cosmetics" of US $ 27.6 billion. In fact, 182 major brands are owned by seven companies (Essence Lancome, L'Oreal, Unilever, Procter & Gamble, Shiseido, SC Johnson, Coty). I am anxious. Under the name of corporate social responsibility, companies have established foundation and fund programs, including training of people to use the products. However, the funds used for these programs are less than 1% of advertising expenses. In 2016, L'Oreal spent more than $ 8 billion on global marketing and advertising - this exceeds the Bahamas' GDP ($ 9 billion)

Established in 1909, the L'oreal group is now the world's largest cosmetic and beauty company. In 2017, L'Oreal became the world's best personal care brand and brand value was $ 2,389 million. Between 2015 and 2018, the company's annual average growth rate rose 4.2%. Worldwide employees in 2017 were 82,600 employees, and L'Oreal consolidated sales were $ 26.0 billion. The company's cosmetics division focuses on skin care, hair care, make-up, hair dyeing and perfuming, the former occupying 28.5% of L'Oreal's worldwide cosmetics sales in 2016.

In promotion, Kérastase and L'OréalProfessionnel are the main products used in the European market. Kerastase is representative of hair care products developed recently in the European market. The L'OréalProfessionnel brand symbolizes the latest technology in the field of hair dyeing. L'OréalProfessionals fulfills all the needs of the world salon market covering all market segments (Murphy and Laczniak 11). Overlap brand nuance enhances the possibility of maintaining brand converter customers. Since the brands of all company divisions do not correspond to specific names, they are spreading all over the world. The company's brand is designed to provide customers with specific ethnic and cultural features. In other words, every brand in the market has its own simple identity and identity (Murphy and Laczniak 41).