Kramer Pharmaceuticals Case Study

Fact: Bob Marsh, the details of the previous Kramer Pharmaceutical (Product Specialist and Sales Assistant), was dismissed because it violated its contract. Marsh worked at Kramer Pharmaceuticals for 12 years and is considered diligent and perfect detail. He has excellent reference and certificate, but Marsh was asked to resign after not making any changes to his behavior. It has changed a bit, but his method was very good for him for 12 years.

A few years ago, when I was studying for MBA, I introduced many case studies, articles and success stories on CSR. The article "creation of shared value" of Michael Porter and Mark Kramer especially pulled my attention. I agree with the ideas and reasons presented, and I think that the news can be used as a provocative and acting call. I do not know if the current CSR practices follow the path explained in the theory. After a concept of CSV over 10 years, in some short surveys, I received the impression that this term is not widely accepted by many companies. When looking at some of the companies mentioned in the 2011 article, Nestlé and Wal-Mart accept the terms of CSV. However, it seems that companies such as Google, Intel, Microsoft and others are giving up the term of CSR.

Porter and Kramer provide a new CSR approach focused on determining common values ​​between a particular company and its social background and developing coordinated strategic response. By using Porter and Kramer's tools to map social opportunities, identifying, developing, and codifying the actual CSR steps, the company has a new CSR framework for enhancing business and social performance I put it in. If the company can successfully use this model (and Porter and Kramer's articles provide a lot of case studies), you will gain a competitive advantage and social enhancement.