Kodak's Use of Integrated Message Advertising

Integrated message paper Eastman Kodak uses IMC tools to connect consumers and their brands. As a major advertiser, Kodak uses all fields including advertising, publicity, electronic media, CRM and PR. PR (Public Relations) is an important step for always "at the enterprise level" to "increase the reputation of the brand, convey financial performance and deal with publicity that affects the company's success" (http://www.prfirms.org / docs / 2006). /2006 ANA _ Presentation.pdf) However, another aspect of PR is how the target layer targets the way to build and place brands, change behavior, and keep products away from the shelf.

After seeing "The Persuaders", I think that the marketing and advertising industry feels the pressure to change advertising and PR skills to open up new ways to incorporate their information deeper into our lives I will. "The Persuaders" looks at the world of congested advertisements and attracts emotions through the brand. In 'The Persuaders', let's take an airline called Song Airline as an example. I think that the branding technology for such services will not work. In the video I noticed that the airline did not have a photo or explained that the song is an airline. The song tried to use a color pattern to attract emotions

Marketers had more power to convey this information when we saw the same program by collecting three, possibly four, TV channels in the 1950s and 1960s. The work of the brand is very strong. Looking at the episodes of Mad Men Kodak Carousel is one of the best examples of advertising effects of value proposition. However, today's fast-growing companies do not seem to be neatly organized or understood by value chain boxes or marketing contracts. Airbnb, Google, Facebook, Netflix, Uber could not achieve growth potential by purchasing the number of inbound log boxes and Superbowl advertisements. There are other things that are happening today, but that can explain the value proposition in a different style.

Today people think that time is the biggest asset, and many advertisements just get rid of it and get excited. Awkward news can lead to potential customer loss, but it will not lead to inflows. That's why advertisers need to know exactly what they are and where they can be used in order for advertisers to become more efficient. In order to understand why advertisements are so annoying, we need to analyze the advertiser's main mistake. The impact of this factor can be better demonstrated by case history. Suppose that the customer is currently in the subway and he does not have a mobile connection. This means he is in tension and is trying to recover it. In this case, the advertisement may be troublesome. The opposite reaction is seen in the restaurant. After the customer ordered a meal, he was relaxed and waiting for the dishes to be served. At this point the customer can calm down and draw attention easily by providing some good quotes.