Kodak and Fujifilm: Giants in the Photography Business

The essence of the organization of Kodak and Fujifilm began with the history of Eastman Kodak George George Man wants to simplify the photo so that everyone can enjoy capturing a special moment. George Eastman started the assignment in 1878; he was the first one to show off the convenience of dry sheets. Using dry boards, photographers can publish photos and develop them when needed. This makes it more convenient and dry. How to bring it to people's hands.

My parents, who grew up with a large family, like to take pictures and capture that special moment. Kodak and Fujifilm have played a large part in many families around the world. In terms of history and competition, the management strategy plays an important role in that two competing companies accept innovation. Kodak and Fujifilm focus on photography and image processing as the core business. Compared with Fujifilm (Kodak and Fujifilm, 2012) in 1888, Kodak began using Fuji Film early (2012 Fida and Fuji Film), Fujifilm is more adaptable due to market changes. Still the leading force of the film industry. Kodak has went bankrupt under Chapter 11 from January 2012 and is trying to rebuild its business strategy. Kodak dominates slow and flexible adaptability and Fujifilm employs diverse spirit in every aspect of market relevance. Maintain production standards to suit all consumers

At first glance, the answer is obvious. The times have changed, and Kodak fell for digital photography. However, as Kodak continues to prosper with almost monopolizing the US market, Kodak almost monopolizes Fujifilm even in the Japanese movie market. Fujifilm 's revenue in 2016 is close to $ 6 billion. Both Fujifilm and Kodak saw the arrival of the digital revolution. As a result, Fujifilm has succeeded in diversifying its business. For example, considering that the film looks a bit like the skin (it has color fading due to oxidation due to collagen), Fujifilm uses some of the chemicals used for film processing to produce a series of Astalift We are selling cosmetics. In addition, utilizing expert knowledge of film development, we began manufacturing optical films for liquid crystal flat screen. Fujifilm has acquired 100% market share in this liquid crystal movie